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Woodland Launches Explore More

By Devesh Gupta , afaqs!, New Delhi | In Digital | September 25, 2014
The outdoor gear brand has launched a digital magazine for adventure enthusiasts.

Woodland has launched an interactive digital outdoor magazine 'Woodland Explore More' to cater to outdoor adventurers and explorers across the world and help them with more information.

Woodland Explore More

A quarterly magazine, 'Woodland Explore More', is available on both iOS and Android platforms and will soon be published in print version as well. Users will have offline access to all content and all they have to do is download it on their iPads or any other tablets from the relevant App Store. The magazine is free to download.

The first issue has 40 pages. The magazine is targeting 10,000 downloads in the first quarter. Explore More will share fascinating stories of adventurers, explorers, new wearable outdoor product technologies, gear and apparel form and functionality. The content will promote seasoned adventure activities like rock climbing, ice marathon, mountain biking, swimming, kayaking, rappelling, skiing, skydiving, fishing, bouldering and more.

Harkirat Singh

The magazine will showcase breathtaking images, videos with exclusive insights, stories from explorers and in-depth interviews from professional outdoor athletes.

Says Harkirat Singh, MD, Woodland, "The idea is to open up adrenaline-pumping sporting activities for today's generation and let them experience the fun side of travel. This first digital magazine in India on outdoor adventure space, gives us the chance to reach out to a highly engaged audience in a more powerful way."

Explore More brings high quality graphics directly to the consumers' multi-touch display. In addition, social sharing will provide an opportunity for readers to share articles on their social accounts like Facebook, Twitter, Pinterest or through email - further amplifying the reach.

Woodland was founded in Canada, over 25 years ago and has grown internationally as one of the world's leading manufacturers of extreme weather outdoor gear and outer wear. The brand is present in more than 40 countries globally with over 450 exclusive stores and 4,000-plus multi-retail outlets.

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