Woodland has launched an interactive digital outdoor magazine 'Woodland Explore More' to cater to outdoor adventurers and explorers across the world and help them with more information.
The first issue has 40 pages. The magazine is targeting 10,000 downloads in the first quarter. Explore More will share fascinating stories of adventurers, explorers, new wearable outdoor product technologies, gear and apparel form and functionality. The content will promote seasoned adventure activities like rock climbing, ice marathon, mountain biking, swimming, kayaking, rappelling, skiing, skydiving, fishing, bouldering and more.
Says Harkirat Singh, MD, Woodland, "The idea is to open up adrenaline-pumping sporting activities for today's generation and let them experience the fun side of travel. This first digital magazine in India on outdoor adventure space, gives us the chance to reach out to a highly engaged audience in a more powerful way."
Explore More brings high quality graphics directly to the consumers' multi-touch display. In addition, social sharing will provide an opportunity for readers to share articles on their social accounts like Facebook, Twitter, Pinterest or through email - further amplifying the reach.
Woodland was founded in Canada, over 25 years ago and has grown internationally as one of the world's leading manufacturers of extreme weather outdoor gear and outer wear. The brand is present in more than 40 countries globally with over 450 exclusive stores and 4,000-plus multi-retail outlets.