BC Web Wise gets More Clients in Delhi

By Satrajit Sen , afaqs!, New Delhi | In Digital | September 29, 2014
The agency adds some more clients to its already glittering portfolio.

BC Web Wise, the Mumbai-headquartered digital agency has bagged the digital duties of some prominent companies including Mankind Pharmaceuticals, Wings Biotech and SanDisk.

Mankind and Wings Biotech are leading pharmaceutical companies with pharma, OTC and FMCG products under their belts. Mankind has entrusted BC Web Wise to manage its corporate social-business and corporate website, while for Wings Biotech, the agency will be handling its entire social-media communication and redesigning their website from scratch.

Chaaya Baradhwaaj

As for the agency, the focus has been on insight-based strategy with fresh ideas. Commenting on the wins, Chaaya Baradhwaaj, founder, BC Web Wise says, "We don't believe in just throwing digital ideas at the client. We present insights, strategies and then ideas based on those insights."

With big names, the responsibilities also get bigger. Elstan Rebello, business head, BC Web Wise, says, "Businesses are won on strategies. But now we have to push harder to bring the ideas alive. Make them tangible."

R.P. Arora, MD, Wings Biotech says with a smile, "We've been a research-led company. But, in this age, marketing is equally important. Our focus in the coming years will be to integrate mainline advertising with digital. To begin with, BC Web Wise is already working to jazz up our website."

Says Arjun Juneja, MD, Mankind, "We needed a partner who could understand our company culture, and bring about fresh ideas in the new-age medium by living within that ethos. BC Web Wise can bring that to the table."

The agency is already catering to Google India, Hero MotoCorp and Save The Children through its Delhi arm. BC Web Wise is a full service digital agency and is amongst the top 10 digital agencies in India. It is has a reputed client portfolio with names like Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Kokuyo Camlin, Godrej Consumer Products, Emami, IDFC, Zee Learning and Emami.

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