afaqs!

dna's Heart Song

By Devesh Gupta , afaqs!, New Delhi | In Media Publishing | September 30, 2014
On the occasion of World Heart Day, the Mumbai-based English daily launched a song crowd-sourced using heartbeats of people.

Maharashtra-based English daily, DNA has released a one-of-its kind initiative titled - 'dna Heart Song' - a video that brought Mumbaikars together to celebrate World Heart Day on September 29.

dna's Heart Song video

Ranveer Singh sharing his heartbeat

It is a crowdsourced video where the heartbeats of several people are used. The initiative helps people to share and celebrate a Healthy Heart through this medium. The brand aims to shares a deeper message of unity, belonging and is a song made from thousands of heartbeats that sound just like ONE.

Dna claims that the #dnaHeartSong project is unique as it is the first ever crowd-sourced song made using actual heart beats of Mumbaikars including that of actor Ranveer Singh.

The response from Mumbai was overwhelming - close to 1,000 heartbeats were recorded on September 20 and September 21. All the heartbeats were recorded using a High Frequency Doppler Machine.

The video has already been released on the YouTube and is being promoted using the social media. The invitations for being a part of the video were being thrown open using social media and newspapers.

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