Komli Media has launched RevX, an integrated cross-channel CRM remarketing platform. The platform will help marketers leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices.
RevX allows the introduction of CRM remarketing and Facebook's Custom Audiences and Website Custom Audiences capabilities. This allows marketers to leverage their CRM data like email ids and phone numbers to run cross-device campaigns on Facebook. Additionally, marketers can also run display and mobile remarketing campaigns to achieve their goal of driving transactions, user engagement or app installs.
The company claims that its beta campaigns have delivered a 50 per cent increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.
Komli Media is a media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is backed by leading investors like Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital.