Komli Media Launches CRM Remarketing Platform, RevX

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 01, 2014
The platform integrates CRM Data in addition to website and mobile app traffic for personalised cross-channel campaigns.

Komli Media has launched RevX, an integrated cross-channel CRM remarketing platform. The platform will help marketers leverage the full spectrum of consumer insights across web, mobile and CRM to reach users across devices.

A screenshot of RevX's website

Marketers have complete transparency and control to integrate their customer data with RevX and run highly personalised campaigns across multiple channels including display, mobile and Facebook.

Amar Goel

"With the evolution of multiple channels like mobile apps, social pages and support channels, customers are engaging with brands from multiple sources and are leaving rich data about their preferences," says Amar Goel, founder and CEO, Komli Media.

RevX allows the introduction of CRM remarketing and Facebook's Custom Audiences and Website Custom Audiences capabilities. This allows marketers to leverage their CRM data like email ids and phone numbers to run cross-device campaigns on Facebook. Additionally, marketers can also run display and mobile remarketing campaigns to achieve their goal of driving transactions, user engagement or app installs.

The company claims that its beta campaigns have delivered a 50 per cent increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.

Komli Media is a media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is backed by leading investors like Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital.

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