Girish Johar Joins Essel Vision as Head of Global Revenue

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | October 09, 2014
Johar will be responsible for existing and new revenue streams from films across all languages and mediums.

Essel Vision Productions (EVPL) has appointed Girish Johar as the head - Global revenue of its film division. The strategic vision of the business is to strengthen its revenue streams from the films division.

Johar will be responsible for existing, as well as new, revenue streams from films across all languages and mediums. In his new role, he will report to Akash Chawla, business head - EVPL.

Akash Chawla

Commenting on Johar's appointment, Chawla says, "The film division is fundamental for our business and has immense potential to grow. Creating different revenue streams from various mediums is central to the success of this strategy. With Girish at the helm, I am confident that the revenues will be maximized and many more avenues will be explored than those currently."

According to the company, Johar has been involved in promoting and selling of more than 130 films till date - in various capacities. He has worked with production houses like Balaji, Sony, Disney and UTV Motion Pictures, and hold experience in different verticals - marketing, production, exhibition and global distribution.

Additionally, he has actively worked on seeking in and around film branding and alliance partners, trade initiatives for buying, selling and networking. During his tenure, he has defined the business and market for films releasing in various languages - Hindi, English, Bengali, Punjabi, Tamil, Telugu and Marathi. A graduate in Economic Honors, Johar has holds an MBA degree in Marketing and IT.

For the record, the production company has made films like 'D-Day', 'Gulaal', 'Natrang', 'Kaaksparsh'. In the television space, the company has been successful with programmes like 'Fear Files', 'Dance India Dance' and 'India's Best Dramebaaz', 'Saregama', 'DID L'il Masters', 'DID Super Moms', on Hindi TV, and 'Eka Peksha Ek' and 'Fu Bai Fu' amongst others on Marathi TV.

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