Helios Media has won the ad sales mandate of an upcoming Hindi entertainment channel, EPIC, which wants to create unique and original content within Indian history, folklore and mythology, in a contemporary storytelling format. The channel is positioned as the first 'segmented' channel in Indian television and will be launched by the end of this year.
The EPIC Channel's programming line-up will be a mix of fiction and narrative non-fiction shows, short form content, as well as period films. Divya Radhakrishnan, MD of Helios Media, says, "At Helios Media, it's ingrained in our DNA to look Beyond Obvious and See More. We always swim against the tide and have created success stories of the channels we have been assigned to. It's our honour to partner with this new leap in broadcast history that will be written by the EPIC Channel"
Bala Iyengar, COO Helios Media, is confident that the ad sales company's expertise lies in brand positioning and the team orientation has been to create solutions for both brands and the channel. Launched in 2011, Helios Media currently manages monetisation mandates of MTunes HD, FoodFood, Sanjeev Kapoor's Khazana, Fashion TV and Life Mantra.