As a part of the mandate, Gozoop will help in increasing awareness and interest around basketball among the youth across India.
Ahmed Naqvi, CEO and co-founder GoZoop says, "We're really excited be a part of it. Sports have a unifying power to connect people and we will use the digital medium to further enhance this." According to the CEO of the BFI (Basketball Federation of India), Roopam Harish Sharma, the digital platform is the best way to unite all these budding sportspeople from across the country. "Our association with Gozoop will allow the nation's basketball enthusiasts to come together as a community," he says. The BFI and IMG Reliance back both leagues.
Says Ashu Jindal, COO, IMG Reliance, "We are confident that the popularity of basketball in India will grow and that the many fans of this game are united and engaged."
A digital services and products company, GoZoop has clients such as Dell, Asian Paints, Discovery Channel, Mumbai Indians, Mad Over Donuts, ITC, Myntra, Pepsico, Fastrack, Reliance and Landmark in India, UAE, Singapore and more recently, New York. Gozoop was the first independent agency to acquire another agency, Red Digital last year when it took over iThink Infotech in July 2014.