He has replaced R Rajmohan, former publisher of the magazine, who recently resigned.
Hira's last stint ended in August this year. At the time, there were rumours that he would be launching an entrepreneurial venture in the digital space.
Recall that Hira joined JWT in November 2012 as senior vice-president and regional business director. Subsequently, in April 2013, JWT India promoted him to the post of head, digital operations, replacing Max Hegerman.
In January this year, JWT South Asia promoted Hira to the position of CEO, Hungama Digital Services.
Hira has 26 years of experience across advertising, marketing, print and digital media.
Before JWT, he worked with NIIT, where he founded and presided over Training.com, a B2C global online learning business platform. He was also chief marketing officer of the company's retail level training businesses and the NIIT University.