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LinTeractive bags Woodland's digital mandate

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 14, 2014
The agency's mandate includes online community management, web development, content development, and media duties.

LinTeractive, the digital division from Lowe Lintas + Partners, has bagged the digital duties of Woodland, the Canada-headquartered outdoor wear brand from Aero Group.

Harkirat Singh

Vikas Mehta

The partnership comes on the back of Woodland's close association with Karishma Lintas, a sister concern of Lowe, that has been handling the brand's creative mandate for over two decades.

LinTeractive's mandate includes online community management, web development, content development, as well as media duties.

Harkirat Singh, managing director, Woodland, says, "We were impressed with the strategic solutions LinTeractive came up with. It will help us in our ambition to be seen as a leading player in the online space."

Vikas Mehta, chief marketing officer, Lowe Lintas + Partners and executive director, LinTeractive, states, "You can't build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland's timeline."

Sumanta Ganguly, senior vice president, LinTeractive, sums up his team's new responsibilities well. "The attempt is to provide services ranging from e-mailers to building experiential assets, and managing paid - and owned - media, rather than providing a 'basket-of-services' approach," he says.

Woodland is present in over 3,000+ multi‐brand outlets (MBOs) in a number of countries. In India, the company currently has 300+ company-owned exclusive stores, that are growing at a healthy rate of 25 to 30 per cent.

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