Nickelodeon lets kids 'Be The Boss'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | October 15, 2014
Five winners will be given the chance to 'be the boss' in the corporate office of Nickelodeon in Mumbai. These lucky kids will be tasked with deciding the channel's content on Children's Day.

Nickelodeon, the 'kids entertainment channel' from Viacom18's bouquet, claims it believes in empowering kids. Well, its latest campaign is testament to that: To celebrate Children's Day this year, the channel has decided to launch a campaign that will culminate in five children the temporary 'bosses' of the channel.

Be The Boss

The campaign is titled 'Nickelodeon Be The Boss'. It is a nationwide contest currently running on the channel; it will continue till November 7.

Nickelodeon launches 'Be The boss' campaign promo

Nina Elavia Jaipuria

At the end of the campaign, five winners will personally receive their respective 'appointment letters' from their favourite Nicktoons, including the protagonists of the shows Moto Patlu, Ninja Hatori and Pakdam Pakdai. These kids will be at the helm of affairs at Nickelodeon on Children's Day; the content they handpick will be aired on November 14. For this, they will be flown to the corporate office of Nickelodeon in Mumbai. Moreover, the children will also be given a chance to appear on Nickelodeon.

Talking about the launch of this initiative, Nina Elavia Jaipuria, EVP and business head, kids cluster, Viacom18, says, "Nickelodeon has always believed in empowering kids while entertaining them." This initiative, she says, takes this very promise ahead.

"We are sure that children with their imaginative minds will add a whole new dimension of fun to Nickelodeon on this special day, and I am more than happy to step aside and hand over the reins to the little bosses," she adds.

To participate in the contest, one needs to tune in to Nickelodeon, starting now, every Monday-Friday from 6 pm to 7 pm, and participate in the 'Nick Be the Boss' contest. One will be required to answer a few questions. Participants can SMS the correct answer with NICK OPTION A/B NAME to 56882.

BSNL and MTNL users can call 1255568 and all other users can call 5056882 to participate. The channel's website ( is also being leveraged for this contest.

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