In order to put through the brand message of the campaign, Times OOH strategically selected various display formats on the DND to deliver maximum reach and frequency and to ensure high impact. To add an element of innovation, letter cutouts were placed at strategic points, thus creating immense visibility for the brand.
An eye-catching 10 feet high letter cutout, standing tall at the left hand side of the Delhi-Noida route immediately grabs the attention of the commuters. Some of the other media formats include the frequency builder pole kiosks, which weave together a brand story from the Ashram exit on the Delhi side to the Noida entry clovers with symbolic messages. To create an impactful brand message of colossal magnitude, Times OOH used a few media sites of more than 1,000 sq ft to amplify the Lotus Green campaign.
Says Sunder Hemrajani, MD, Times OOH, "Being the pioneer in the out-of-home industry, Times OOH has been striving to benchmark best practices by providing innovative solutions for any brand communication, thus creating high value for our clients." Commenting on the campaign, Anubha Laroiya, VP, marketing communication, Lotus Greens, says, "It helps to give the brand instant recognition and shine with the intended target segment."
Lotus Greens is a Noida-based developer that has delivered 14 million sq ft of real estate spaces, with a current land bank of 925 acres. It aims to deliver homes to 12,000 families in the next 3 years.First Published : November 03, 2014 07:08 AM