The official YouTube channel of Yash Raj Films (YRF), a leading film production company, has crossed over a billion views. The channel is currently home to over 4,000 videos.
Since its inception, the channel has consistently aired a stream of new videos. From "massy content" and "musical hits" to "new age content" like audio-video juke box, lyrical videos, interviews and behind-the-scenes episodes, the channel offers a wide variety of content.
YRF's YouTube presence is furthered by its sub-channels - YRF Movies, YRF Songs, YRF Trailers, YRF Dialogues, YRF Trivia, and some regional channels.
The company claims its YouTube network holds a collection of over 40 sub-channels with over three million subscribers.