Kwality Announces Business Transformation

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | November 05, 2014
The dairy foods company has roped in two senior professionals for the endeavour.

Kwality has announced a plan to pull out all the stops and emerge as the premier player in India's dairy segment. A new business transformation team will spearhead this endeavour and will be headed by Nawal Sharma and Ateet Gaur.

Nawal Sharma

Ateet Gaur

With its present turnover at Rs 5,000 crore, Kwality is poised for a major transformation vis-à-vis its marketing and the entire product portfolio, which will be expanded to project the company as a consumer-oriented brand. The mandate of the team is to propel Kwality to the No.1 position in the dairy industry by launching the bouquet of value added products in the years to come.

Elaborating on the appointments, Sidhant Gupta, director, Kwality says, "The dairy business is witnessing year-on-year growth in volumes, even as the business gets increasingly competitive. Today, the tried-and-tested tactics of previous years are no longer relevant to retain or boost market share. We believe that Nawal and Ateet's technical prowess and product management acumen will augment the arsenal of our business transformation team, driving greater growth and faster market penetration across India in the days ahead."

Sharma's experience spans 23 years, of which 11 were with the Reliance ADA Group as VP & national head customer interface. His core competence is in setting up new businesses and building organisation valuation.

Says Sharma said: "While rising demand, migration of consumers to packed milk and better margins in the value-added segment denote significant growth potential in the business, every percentage point increase in market share needs to be earned in an ultra-competitive domain. I eagerly look forward to working with the business transformation team as we take Kwality to higher orbits of achievement."

With more than 20 years' experience in sales and marketing, Gaur has served as sales director at the Adidas Group, where his stewardship significantly boosted growth and profitability. He has a robust track record of increasing revenue, market share and profitability in both startups and established corporate setups.

Says Gaur: "Market penetration can no longer be taken for granted, since diverse geographies need localised strategies to win market share. Given these challenging conditions, I am delighted to be part of Kwality's business transformation team because I believe the brand is all set to make waves in the dairy segment and I look forward to contributing in this new growth journey."

Incorporated in 1992, Kwality is one of the major players in the country's dairy foods sector. The product range includes milk (bulk pouched and tetra pack), pure ghee, pure cow ghee, Livlite and others. It has six milk processing units in Uttar Pradesh, Haryana and Rajasthan and a pan-India distribution network.

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