CommonFloor.com, a real estate portal, has partnered with The Viral Fever (TVF) Media Labs to introduce a new genre of branded content to drive customer engagement. The partnership will result in a series of six web-episodes for a web only fiction series called 'Permanent Roommates'.
Vinayak Warke, vice president, marketing, CommonFloor, says, "Our partnership with TVF is in line with CommonFloor's constant quest for innovation. In our 360-degree endeavour to connect with our target audience, this series is a revolutionary step in marketing within our industry."
Speaking on the brand association, Arunabh Kumar, founder and CEO, TVF says, "With a visionary brand like CommonFloor, it gets easier to innovate. Permanent Roommates is a case study for Indian marketers because it's the first time that a brand has partnered to create a "Web Only Fiction Series" which entertains and also projects the essence of the brand."
Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani, CommonFloor.com has property listings from over 120 cities and has 5 lakh residential projects listed with it. CommonFloor.com has been funded by Accel Partners and Tiger Global.
TVF is a new-age media brand with businesses in branded content, live events, TV shows, production services and youth entertainment. With 800,000+ subscribers and 63,000,000+ views on YouTube, TVF-ONE is India's biggest and premium online youth entertainment network for original content.