Brands on E Wins Creative Mandate of Quote Bar

By Saumya Tewari , afaqs!, New Delhi | In Advertising | November 14, 2014
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The mandate is to create a differentiation for the bar in a very cluttered Restro Bar/Pub market.

Brands on E, a Delhi based marketing communications agency, has bagged the creative duties of Quote Bar, a bar and lounge located in Connaught Circus, New Delhi.

An inside view of Quote Bar, Delhi

Suhas Ratan

Arjun Khurana

The mandate is to create a differentiation for Quote Bar, in a very cluttered restro bar/pub market. It will execute a range of ATL and BTL activities to inculcate that sense of loyalty. There will be digital initiatives to position Quote Bar as a go-to place for outings and get-together. The marketing budget is Rs 50 lakh for the current fiscal year.

Speaking about the development, Suhas Ratan, CEO and partner creative, Brands on E, says, "With new players jumping into the scene on a daily basis, it is important to create a clear brand personality and a loyal base of followers. Digital and PR will play a huge role in connecting with the right audience. Some local activities will also be essential."

Arjun Khurana, director, BSK Hospitality (it owns Quote Bar), states, "One thing that all references had in common was the fact that Brands On E will go the extra mile for whatever project they take up. All things considered, they seem to be the right people to handle our brand."

Brands On E was founded in 2009 by Suhas Ratan, Shovon Chowdhury and Manash Chakravorty, who have nearly 20 years' of experience between them in JWT, Contract, Bates and Lowe Lintas. Its current client list includes Fever 104 FM, Barclays, Sharda University, BrunchQ, NComputing, ADIprop, Case Construction and HT Media.

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