Doordarshan to rebrand DD National

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | November 17, 2014
The channel launches eight new shows for weekdays and weekends.

DD National, the state-owned TV channel, will be re-dedicated to the nation with the byline "Doordarshan National - Desh Ka Apna Channel". The channel will focus on traditional family values - 'Rishtey', Nation Before Self - 'Rashtra Gaurav' and Trustworthiness - 'Dilon Mein Vishwas'.


The fresh look and feel, with which these shows are slotted, is aimed at recreating the legacy of Doordarshan in providing quality Information, Education and Entertainment.

The channel will also be unfurling its vibrancy with a fresh palette of programming from November 17. "In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and 8 new shows in prime time," says Vijayalaxmi Chhabra, director general, Doordarshan.

The new programmes that are to be launched on the channel are - 'Happy Homes' - Khatte-meethe jeevan ke rang at 7 pm from November 17. It is a light comedy of unity in diversity when people speaking different languages and from different regions live together in a colony.

'Khwabon ke darmiyan' - Sach aur sapno se jhoojhti zindagi at 7:30 pm - starting November 17. This show highlights the struggle to bridge the gap between dreams and reality for women in changing social context.

'Khamosh sa afsana' - Jidd aur armano ka fasana at 8 pm starting November 17. It is a story depicting the struggle of a daughter fighting to balance her work and managing her disabled parents.

'Zindagi ek Bhanwar' - Rajneeti me mahila ka raaj at 9 pm starting November 17. It is a political drama that aims at reaching out to the aspirations of society and desiring changes in quality of life.

'Dard Ka Rishta' -Badalte Sambandhon ki kahani at 9:30 pm starting November 17. The story revolves around disregard of the senior citizens in today's urbanized societies. Sushma Seth will make a comeback on Doordarshan National after almost 30 years with this show.

'Jab Jab Bahar Ayee' - Janmon ka bandhan ya bandhish at 10 pm starting November 17. It shows dillema upon a husband and wife trying to keep their family together and finding happiness not withstanding their personal differences.

Doordarshan National is also building their weekend prime-time with two shows 'Janmon ka Bandhan' and 'Prakriti'.

'Janmon ka Bandhan' - Insaani rishton ka tana bana is starting on November 21 at 7 pm is a women-centric family drama.

'Prakriti' - Kudrat ko bachane ki jung tracks the story of an ideal forest officer who endeavours to save nature. It is set against the backdrop of scenic Jim Corbett National Park. It will air from November 22 every Saturday and Sunday at 8:30 pm.

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