Last updated : November 19, 2014 11:46
Mindshare, the global media agency network and a part of GroupM and WPP, has elevated Himanshu Shekhar as CEO, ASEAN division. The new ASEAN division has been launched recognising the increasing need for marketers to tap into the growing consumption potential in the region especially Myanmar and Cambodia.
In his new role effective immediately, he will continue to be based in Jakarta as CEO Indonesia but will also lead, transfer best practices and bring new services to all ASEAN offices that include Singapore, Vietnam, Thailand, Malaysia, and the Philippines. In addition, he will also be launching Mindshare's operations in new markets of Myanmar and Cambodia.
Commenting on his appointment, Shekhar, says, "It's a privilege to be part of Mindshare leadership team and the opportunity to influence a never before world. ASEAN is going to be key driver of global growth in next decade and I am excited to work with our clients and participate in this journey."
Gowthaman Ragothaman, COO, Mindshare Asia Pacific, says, "As an economic region, ASEAN is poised to embark on greater economic integration in 2015, and by leveraging our partnerships with Newton Circus, Out There Media and Geometry Global, we can provide solutions to engage with the emerging class consumers with real scale, and help our client's grow their brands."
Ashutosh Srivastava, Chairman and CEO, Asia Pacific, and Global Growth Markets, Mindshare Worldwide notes, "The widespread adoption of mobile and the creation of our emerging class consumer marketing unit, in collaboration with Geometry Global, has opened up highly effective new channels for mass customized communication. These allow marketers to reach people living in rural and semi urban areas on scale, and unlock a much bigger growth opportunity for brands."
Mindshare is a global media agency network consisting of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.