Adidas has promoted Tushar Goculdas as brand director, emerging markets from his previous role of brand director, adidas India. He will take charge of the new role in March, 2015 and will be based out of Dubai.
In his new role, Goculdas will be responsible for further strengthening and growing the Adidas brand and reinforcing the brand's connection with consumers and athletes within Adidas emerging markets, comprising the Middle East, Africa, part of Eastern Europe and the Indian subcontinent.
He has led the marketing function at adidas India since October, 2008 where he strengthened and grew the brand by making significant enhancements to adidas' athlete portfolio, deploying innovative campaigns and executing strong consumer engagement programs.
Before joining adidas, Goculdas worked at Boston Consulting Group, Colgate-Palmolive and Whirlpool. He has over 17 years of experience and has worked for over six years at adidas.
His successor at adidas India will be announced in the near future.
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey.
Headquartered in Herzogenaurach, Germany, the group employs more than 50,000 people across the globe.