Hungama.com, India's first on-demand digital entertainment storefront, recently came out with a brand campaign featuring a voiceover by Bollywood actor, Hrithik Roshan. The campaign showed the significance of music in the day-to-day life of every individual. From a regular day to one which is proving to be difficult, music always cheers one up - is what the campaign attempted to show.
This Twitter contest, where Twitteratis had to complete the sentence "Music #Zindagika..., saw over 30,000 tweets.
The outreach of the campaign across Facebook had 1 lakh average reach per campaign-related post. The campaign received a good response with interactions going over 2.5 lakh across all social pages and over 1 million views on YouTube within 30 days of the launch of the campaign.
The campaign has been very well received making the Hungama.com app the number one app in the music category across the Android and iOS app stores, with more than 5 million downloads in the Android app store within 2 weeks of the campaign launch.