DDB Mudra Group has announced the appointment of Sumeer Mathur as senior VP and head, strategic planning for DDB Mudra North. Based out of agency's Gurgaon office, Mathur will work closely with Aditya Kanthy, national strategic planning head to lead planning and brand management for DDB Mudra North.
States Vandana Das, president, DDB Mudra North, "Sumeer is a dynamic leader and brings with him maturity that is required to strengthen existing brands while ensuring that we are on a growth drive."
Mathur brings over 15 years of experience having worked with agencies like JWT, Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas. He joins DDB Mudra Group from JWT Delhi.
He has worked with leading brands, across categories ranging from automobiles (Hyundai and Tata Motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), Household Appliances and Home Electronics (LG and Microsoft), Social Health (USAID), Airlines (Kingfisher airlines, Spice Jet) and Hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & Lovely, Lifebuoy Shampoo, Clinic All Clear) for the South East Asian markets.
On joining DDB Mudra North, he notes, "While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana."
DDB Mudra North's client roster includes Dabur, Wrigley, Mother Dairy, Yamaha, Carrier, Bata, Marico, GPI, Experion and Cisco among others.