Gillette Guard and ABP make Bengal's Youth Job-Ready

By Devesh Gupta , afaqs!, New Delhi | In Advertising | December 04, 2014
An initiative to groom students and help them crack job interviews seamlessly, post college.

Gillette Guard, a shaving razor brand from Gillette, and Anadabazaar Patrika have together launched an initiative titled 'Safalyo Haather Muthoy' (Success in Your Hands), to help college students from several districts in West Bengal ace job interviews with ease and have successful careers.

Training Youth for future

Training Youth for future

Training Youth for future

The initiative aims to groom the youth by making them appear confident, presentable and prepared.

It is a six-week on-going programme which is executed in 12 districts covering 70 colleges. The campaign covers districts like West Midnapore, Nadia, Murshidabad, Bankura, Birbhum, North and South-24 Parganas, Burdwan, North and South Dinajpur, Darjeeling and Malda.

The premise behind choosing the theme of grooming the students is that the students from these districts usually do disproportionately well in the schools and Board examinations but post college, when they prepare for various jobs and interviews, they tend to falter due to lack of proper grooming. They often get stuck at the interviews owing to their low self-confidence. The initiative promises to bridge that gap.

Rajeev Sathyesh, country marketing manager, Gillette India, says, "Gillette's brand purpose is to help men make a difference in their world. A clean-shaven well-groomed look goes a long way in building an individual's self-esteem and confidence. Looking well-groomed and presentable also sets one apart from other individuals and helps create a good first impression in most of the important occasions in life. To address the grooming needs of young individuals and to make them aware of potential career opportunities, we have partnered with ABP Group for this initiative."

The workshop is teaching college students ways to inculcate good grooming habits to look presentable, be confident and thus emerge winners in life.

Participants are explained the concept of body language, the importance of posture in grooming, techniques of effectively managing meetings and interviews in various formal/ social situations, key pointers to CV preparation and how to excel at job interviews.

Chandan Majumdar, vice president, advertisement sales - dailies, ABP, says, "Gillette Guard and ABP are coming together to fulfill a vital need gap in the armoury of students from the districts of West Bengal. This will not only help them in interviews but will also impart key life skills."

Four winners from the entire programme will be chosen based on written test, GD and PI and will be offered jobs in a corporate house in Calcutta.

Some of the other popular brands from Gillette's stable are Mach 3, Fusion, shaving gels and other products.

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