Sony Pal seeks Viewer Engagement with Juhi Chawla

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | December 04, 2014
The GEC is set to launch two new campaigns to give viewers a chance to engage with its brand ambassador Juhi Chawla.

Sony Pal, the newly launched Hindi general entertainment channel from Multi Screen Media, is set to launch two new campaigns to give its viewers a chance to engage with its brand ambassador, Juhi Chawla.

Sony Pal

Anooj Kapoor

In addition to this, Pal will also give its viewers an opportunity to win Rs 1 lakh, everyday. Beginning mid-December, 'lakh lakh badhaiyaan' will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air. All one has to do is answer questions about the channel's shows that will be asked during primetime and send in their replies via SMS.

The contest will be followed by 'Luka Chupi with Juhi', a first of its kind on-air initiative where viewers will be invited to play hide and seek with Chawla and win prizes.

According to the channel, Pal has received an encouraging response from important GEC markets like Gujarat, MP, Maharashtra, Delhi and Mumbai.

Come 2015, Pal is all set to launch shows with distinctive concepts. While Pal's shows like Sinhaasan Battisi, Ek Rishta Aisa Bhi, Yeh Dil Sun Raha Hai and Hamari Sister Didi will continue to run, new shows will be introduced to strengthen the programming.

Anooj Kapoor, senior EVP and business head, Sony Pal and Sab TV, says, "In today's highly competitive and complex scenario, Pal has certainly managed to create a set of audiences for itself and what's interesting is to notice that this audience is the intended TG for the channel. The fact that Pal resonates with the right TG in markets that comprise the core GEC viewers is an extremely positive sign for us. Starting the New Year, Pal will embark of the next stage of its journey with a new slate of shows that will not only deal with unique concepts but also unearth topics that Indian television may have never witnessed before."

With the tagline 'Yeh Pal Hamara Hai', Sony Pal inspires every Indian woman with the promise of liveliness and cheer.

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