Dainik Bhaskar appoints Ogilvy

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | December 04, 2014
In the days ahead, the newly appointed creative agency will be responsible for the brand's communication strategy across markets.

Dainik Bhaskar Group has handed the creative mandate for its brand Dainik Bhaskar to Ogilvy & Mather.

Girish Agarwal

The brand, that had single-state presence (Madhya Pradesh) till 1997, has since aggressively expanded its footprint across 14 states in India. Most recently (January 2014), the brand forayed into the state of Bihar.

Brand Bhaskar claims to reach 19.8 million readers on a daily basis.

The newly appointed creative agency will be responsible for all creative communication that will be rolled out by the brand in the days ahead. Focus will be on brand strategy and on strengthening the brand's positioning in the minds of its target audiences.

Speaking on the development, Girish Agarwal, director, Dainik Bhaskar, says, "Brand Bhaskar has come a long way and we constantly ask ourselves 'What next?' and 'Where do we take the organisation and the brand?'. We welcome Ogilvy on board as they bring with them their expertise and strong repute of building sustainable brands."

The "Bhaskar way of journalism", he adds, has always believed in 'Kendra mein pathak' - putting the reader first. "Ogilvy will play a significant role in integrating our values and philosophy in their creative approach," Agarwal adds.

Dainik Bhaskar Group includes the brands Dainik Bhaskar, Divya Bhaskar and Dainik Divya Marathi. The group has 58 editions in four languages across 14 states in India. It is also present across the digital and FM segments through its flagship portals dainikbhaskar.com and divyabhaskar.com, and MY FM, respectively.

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