Vodafone: Welcoming Migrants in Delhi

By Devesh Gupta , afaqs!, New Delhi | In OOH News | December 11, 2014
The brand has launched an OOH campaign to promote its latest talk plan and reach out to the migrant community in Delhi.

Telecom operator Vodafone is running an OOH campaign in Delhi NCR titled STD@40 with an idea to announce the cost of making an STD call. The message is clearly indicated in the campaign with the catch line 'STD calls at the cost of 40 paise in the three states UP, Haryana and Bihar'.

Vodafone OOH campaign

Vodafone OOH campaign

Vodafone OOH campaign

The idea behind the campaign is to tap more of the migrant population as the city has more than 40 per cent of them. Most of these people make calls back to their homes in all the three states.

The campaign runs across the places where the influx of migrant population is extremely high such as railway stations, metro stations, bus stands and others.

Vodafone has branded 400 autos, taken up 19 billboards, two metro stations and branded the New Delhi and Nizzamuddin railway stations, as a part of the campaign.

The brand has also created an innovative traffic booth at Seelampur area in Delhi to spread the message.

Apoorva Mehrotra, business head, Vodafone Delhi, says, "The lucrative tariff of 40p/min STD calling for our prepaid consumers is an ongoing offer and the customer has an array of recharges for tariff validity. We at Vodafone are empowering the customer to choose their validity and recharge basis the need. This activity will be supplemented with engagement with radio and digital media too."

The brand claims to be constantly working towards reduced STD tariff for its subscribers. For the post-paid customers, Vodafonr had recently launched RED plans which offered a bouquet of discounted voice, data and SMS benefits.

Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The Vodafone Group is one of the world's largest mobile communications companies with over 406 million customers and operations in more than 30 countries across five continents.

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