RBNL launches Trade Solutions and Account Planning division

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | December 12, 2014
The initiative is aimed at delivering to marketers value propositions that go beyond customary promotions.

Reliance Broadcast Network has announced the launch of 'Trade solutions and account planning' division.

Sunil Kumaran

The intent is to leverage the overall strength of RBNL, and provide strategic media solutions to clients. This move will see the strategy and solutions team coming together to deliver value to marketers, that goes beyond the customary FCT purchase.

The functioning of the team comes into play with immediate effect and is poised to change the way media platforms provide services to clients.

The team will be led by Sunil Kumaran, network strategy and services head - RBNL.

According to the company, with an endeavor to work with clients for best utilisation of media spends, the account planning team would understand clients marketing and communication objectives and then come back with propositions which best utilise the RBNL strengths to meet the set objectives.

This division will provide marketers associating with RBNL a much stronger proposal to increase the effectiveness of the media plans. This will be done through a deeper understanding of content, media consumption and local consumer insights which RBNL has acquired over the years of its existence and a strong radio entity.

Kumar says, "The idea is to ensure partners investing in our brands are getting the best value. Over the years with our Research, Strategy and Creative teams we have built a much deeper understanding of consumers and how they engage with media, how creative propositions can improve campaign effectiveness and how performance of our stations and channels can be effectively put to use to provide a strong marketing solution for client. This division will focus on utilizing this expertise to service clients partnering with us"

This team will work on key Clients and provide them with recommendations on the utilisation of RBNL's media assets.

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