Google has announced the launch of Hindi ads across its display network. The move is in line with the online search giant's effort to stimulate the growth Indic languages. From now on, marketers will be able to advertise to India's booming online population in the most widely spoken local language - Hindi.
Dushyant Khare, head of Partner Business Solutions - India and Southeast Asia, Google, says, "We hope that this launch will give a boost to the growth of the Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi internet audience, but also make it easy for advertisers to market to this very important consumer base."
In early November this year, Google had announced the launch of the Indian Language Internet Alliance (ILIA), a group committed to promoting the growth of Indic-language content online. Through its efforts, the ILIA hopes to enable 300 million Indian language speakers to become highly engaged Internet users by 2017.
In addition to empowering more Indian language users to come online with the ILIA, Google is committed to building the Indian language web by making products for Indic language speakers. As part of this, Google has already launched, Voice Search in Hindi and a website called www.hindiweb.com, a repository to discover the best Hindi content across websites, apps, videos and blogs for Hindi speaking internet users.