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ErosNow forges Content Deal with Chromecast

By afaqs! news bureau , afaqs!, New Delhi | In Digital | December 17, 2014
The partnership will bring ErosNow's content from a phone, tablet or laptop to the television through Chomecast.

ErosNow, an on-demand entertainment platform, has forged a content tie up with Chromecast, on the latter's launch in India. The partnership will bring ErosNow's content from a phone, tablet or laptop to the television through Chomecast.

ErosNow is offering Chromecast customers a range of subscription offers which includes free access to their premium catalog of content for two months. This includes unlimited streaming of Hindi and Regional Movies, TV Shows, Music and ErosNow Original content. This offer is valid with the purchase of Chromecast in India through official retail partners Snapdeal and Airtel.

Chromecast is a digital media player developed by Google. The device, a 2.83-inch (72 mm) HDMI dongle, plays audio/video content on a high-definition display by directly streaming it via Wi-Fi from the Internet or a local network. Users select the media to play using mobile apps and web apps that support the Google Cast technology.

Rishika Lulla Singh

Commenting on the tie-up with Google, Rishika Lulla Singh, CEO, ErosNow, says, "We believe this partnership will give a new dimension to the way entertainment is perceived and in addressing the evolving needs of consumers."

Suveer Kothari, director, Business Development - Chromecast, adds, "We are very excited to partner with ErosNow to bring the best of entertainment content to Chromecast users, absolutely free for the first two months. Such partnerships will be instrumental in helping us supercharge the ecosystem in India."

Chromecast users can now access and view their preferred entertainment content from ErosNow's vast library of movies on demand and in HD as well as blockbusters and leading TV shows from other leading content providers like Viacom18, Dharma, Balaji, UTV, Zee and Colors from a phone, tablet or laptop to one's television. Chromecast consumers can additionally view live streaming of entertainment industry events like movie premieres and music launches.

ErosNow's iOS app and Android app with Chromecast functionality are already live worldwide in the App Store and Google Play for all countries where Chromecast is supported including the US, UK, Australia, Germany and Hong Kong.

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