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Conde Nast India ropes Gaurav Mishra as Digital Director

By Devesh Gupta , afaqs!, New Delhi | In Digital | December 18, 2014
Mishra will be responsible for business strategy, product innovation, audience engagement and monetization for all digital, mobile, and social editions of Vogue, GQ, CN Traveller, and Architectural Digest.

Conde Nast India has roped in Gaurav Mishra as the digital director. He has over 12 years of experience and will be responsible for for business strategy, product innovation, audience engagement and monetization for all digital, mobile, and social editions of Vogue, GQ, CN Traveller, and Architectural Digest. Oona Dhabhar, MD, marketing, Conde Nast India has confirmed the news to afaqs!.

Gaurav Mishra

Mishra will be based out of Mumbai and his last assignment was FutureCrafting, an innovation firm that focused on emerging technologies.

Mishra says. "Condé Nast is renowned for producing the highest quality content for the world's most influential audiences, and I'm inspired by the company's culture of editorial excellence. I'm hoping that we will use innovative digital storytelling tools to create more immersive content and brand experiences that add to the mystique of the Condé Nast brands. I am also hoping that, beyond display advertising, we will develop branded content, brand solutions, and content solutions offerings that help our clients - including luxury and lifestyle brands, internet services, and e-commerce platforms - successfully engage the most influential audiences in India."

Mishra is hiring digital talent for Conde Nast India at all levels such as product manager, digital editor, digital brand solutions, digital media sales.

He has worked in brands such as Tata Motors, Publicis Groupe and has been the founder for several startups such as 2020 Social, and FutureCrafting. He also runs his own blog Gauravonomics.

The Conde Nast Group's publications include Vogue, GQ, Conde Nast Traveller and Architectural Digest.

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