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Tejash Kothari quits DNA

By Devesh Gupta , afaqs!, New Delhi | In Media Publishing | January 02, 2015
Tejash Kothari, head, marketing, DNA, has resigned after four years.

Tejash Kothari, head, marketing, DNA has put in his papers at DNA. His next move is uncertain but will be based out of Mumbai. Kothari has confirmed the news to afaqs!

Tejash Kothari

He spent just over four-and-a-half years at DNA and has been spearheading the marketing activities at the Maharashtra-based English daily. He joined DNA in July 2010.

At DNA, Kothari was responsible for national marketing, brand management, product management, build loyalty - reader connect & engagement, strategic & tactical alliances and create as well as manage intellectual properties for brand. He has spearheaded several brand campaigns and activities such as launching Brand Page, Be Polite Campaign, News for Busy Indian campaign and others.

Kothari has been in the industry for over a decade and worked with brands such as Kewal Kiran Clothing, Gini and Jony, Texport Garments and DNA in different marketing functions. Diligent Media Corp, part of the Essel Group, owns DNA. Apart from Mumbai, the paper is present in Ahmedabad, Jaipur and Indore.

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