The brand simply created a Christmas jingle using nine air dispensers. Executed by Webchutney, the activation involved a flute player who finetuned the pores of the dispensers to produce a carol (Jingle Bells...) that actually has nine musical notes in it.
The brand named this project as HOHOHO and it was its way of saying a Happy New Year and Merry X-Mas to the people. They have also created a microsite. The activation was promoted on Facebook and Twitter along with other social media platforms.
The fragrance brand comes in six different variants and different SKUs such as Atomizer, Car Freshener, HomFresh and Freshness Danglers. The Mysore-based NR Group makes agarbathies, perfumes, functional aircare products, wellness home fragrance products, floral extracts and electronics. The group has been active since 1948.