Quikr Nxt: Classified Chats

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 08, 2015

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Quikr becomes the first classifieds major to enable buyers and sellers to connect instantly.

Online classifieds company Quikr has announced the launch of Quikr Nxt, a new product touted as the world's first instant messenger by a classifieds major to enable seamless transactions between its users.

With Quikr Nxt, buyers and sellers can immediately connect with each other through chat across Quikr's mobile app, mobile site and even its desktop site. This feature will transform India's online classifieds market as it enables users to communicate with each other at their convenience and request more details about the product or service, without requiring a single phone call.

Currently live on Quikr's mobile app, mobile site and website, Quikr Nxt will change the way that internet- and smartphone-savvy users transact with each other online. This feature is based on qualitative and quantitative research conducted amongst regular internet users with varied involvement in the online space. Quikr Nxt is the latest in a line of product innovations by Quikr, following maximum selling price (MSP), the missed call service and local language support innovations.

With Quikr Nxt, users can also safeguard their privacy by opting to not share their mobile numbers but can still simply and conveniently connect with prospective buyers or sellers. Quikr Nxt works across Quikr's mobile app, mobile site and website, benefitting consumers across the board. Users can choose to make their listing 'private' making Quikr Nxt, the only way that other users can connect with them. Users can also share additional images and details through the chat window.

Pranay Chulet, CEO and founder, Quikr.com, says, "The major barriers to entry for potential online classifieds users are convenience and privacy concerns. As the world is increasingly moving towards instant, multimedia communication, we believe that Quikr Nxt is a game changer in the digital classifieds industry."

Established in 2008, Quikr is led by Pranay Chulet and the company has managed to secure top of the mind recall amongst Indian customers. It is present in 1000+ cities in India and operates in over 13 categories and in 170 sub-categories that include mobile phones, household goods, cars, real estate, jobs, services and education.

Quikr allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. Quikr's investors include Tiger Global Management, Kinnevik, Matrix Partners India, Omidyar Network, Nokia Growth Partners, Norwest Venture Partners, Warburg Pincus and eBay Inc.