Times Internet's augmented reality app Alive has opened itself up for users to send personal videos by introducing AlivePIX, a video sharing service. With 'AlivePIX', users can now experience augmented reality with their videos, by creating augmented photos from their videos and share the hidden memories behind each video with their friends and relatives.
Once the photo is augmented, it can be shared on the user's social network, emailed or even printed and posted. The receiver has to scan the shared photograph with the 'scan tab' option in the Alive app on his/her smartphone. AlivePIX is available on Android and will be launched on iOS very soon.
Times Internet launched the Alive app in December 2012 and claims it has registered 1.5 million downloads and registers around five million scans every month now. When it was launched, Alive allowed readers of the Times of India to interact with the print medium and get access to media content, such as videos, photos, and polls.
In March 2014, came the Alive Studio, which empowers publishers, media agencies, brands and consumers to build augmented reality experiences with the new self-service platform.