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Times Internet launches video sharing service 'AlivePIX'

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 08, 2015
The Alive app opens itself up for users to send personal videos.

Times Internet's augmented reality app Alive has opened itself up for users to send personal videos by introducing AlivePIX, a video sharing service. With 'AlivePIX', users can now experience augmented reality with their videos, by creating augmented photos from their videos and share the hidden memories behind each video with their friends and relatives.

A screenshot of AlivePix website

To get started, a user has to first download the Alive app and shoot a video or choose an existing one from the phone gallery. The next step is to select a photo from one of the frames in the video and customise it under various themes like birthday, thank you or sorry.

Once the photo is augmented, it can be shared on the user's social network, emailed or even printed and posted. The receiver has to scan the shared photograph with the 'scan tab' option in the Alive app on his/her smartphone. AlivePIX is available on Android and will be launched on iOS very soon.

Ajay Vaishnavi

Ajay Vaishnavi, director, telecom, Times Internet, says, "Alive is the most downloaded augmented reality app in India. It is our constant endeavour to enhance Alive by making it relevant for day-to-day use. We are hopeful that PIXING will catch up with Alive Users."

Times Internet launched the Alive app in December 2012 and claims it has registered 1.5 million downloads and registers around five million scans every month now. When it was launched, Alive allowed readers of the Times of India to interact with the print medium and get access to media content, such as videos, photos, and polls.

In March 2014, came the Alive Studio, which empowers publishers, media agencies, brands and consumers to build augmented reality experiences with the new self-service platform.