Shemaroo to distribute Playboy content on mobile

The company enters into an exclusive association to distribute content from Playboy Enterprises on various mobile platforms.

Shemaroo Entertainment has entered into an exclusive association with net mobile AG (a NTT Docomo company) to distribute content from Playboy Enterprises Inc, in South Asian territories like India, Nepal, Bhutan, Sikkim, Sri Lanka, Pakistan and Bangladesh.

Playboy is the popular international men's lifestyle magazine that enjoys a higher recall value and is known for its exotic pictures of hot models, mind-boggling videos and glamorous content. Shemaroo Entertainment has handpicked lifestyle and glamorous content that adheres to Indian regulatory framework.

Shemaroo will not only distribute an array of interesting videos and imageries from Playboy content library to the mobile platforms but will also develop various mobile games, portals, services and apps using the images and videos of International models along with Playboy branding.

The company also plans to sub-license these rights to distribute content or develop products around Playboy Enterprises, as well as explore opportunities and partnerships globally. The company is in conversation with few brands for advertising collaborations.

Jai Maroo, director, Shemaroo Entertainment, says, "Our association with net mobile AG for Playboy content will add to our offerings of glamorous content to the audience. This also opens new avenues for us to expand our reach to the untapped market for popular and glamour content in Asian countries. The association also reflects that India is growing as a major market for mobile consumption."

Says Carsten Muller, senior vice president, net mobile AG, "We have found the right partner to distribute our content in one of the biggest markets for our license. The cooperation is a further step in enhancing our global footprint in bringing high-quality branded contents to global customers." net mobile AG is a leading international full-service provider of payment solutions and mobile value added services.

Shemaroo Entertainment was founded in 1962, and is active in content ownership, creation, aggregation and distribution with a large content library of over 2,800 titles. It is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like mobile, internet, broadband, IPTV and DTH.