CNN-IBN and IBN7 have announced exclusive news formats to engage with audiences on Facebook. These fresh formats will enable the IBN news network to connect with a growing digital audience, which has a strong affinity for Facebook as a reliable source of news and entertainment.
CNN-IBN will also leverage the platform for it's highly acclaimed 'CNN-IBN Indian of the Year' awards (IOTY) - the biggest honour in the domain of News television. In a first-of-its-kind broadcast integration, people on Facebook will get to participate in the process of choosing their own Indian of the year. This arrangement will allow CNN-IBN to have dedicated segments through the voting period and showcase insights based on Facebook APIs.
Commenting on the partnership, Avinash Kaul, CEO, IBN Network, says, "In an effort to bring differentiated content for our Facebook audience, IBN News Network is creating interactive engagement around India's most credible awards in the domain of news television and posting exclusive content in the form of news videocasts exclusively for Facebook."
Saurabh Doshi, head, media partnerships, Facebook India, says, "Whether it is discovering information about a breaking news story or celebrities engaging with fans in authentic and meaningful ways, people use Facebook to connect with the things that matter to them most. More people than ever before are sharing, discovering and engaging with videos on Facebook."