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CNN-IBN and IBN7 launch exclusive content on Facebook

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 09, 2015
People can now choose their 'CNN-IBN Indian of the Year' via Facebook.

CNN-IBN and IBN7 have announced exclusive news formats to engage with audiences on Facebook. These fresh formats will enable the IBN news network to connect with a growing digital audience, which has a strong affinity for Facebook as a reliable source of news and entertainment.

CNN-IBN will also leverage the platform for it's highly acclaimed 'CNN-IBN Indian of the Year' awards (IOTY) - the biggest honour in the domain of News television. In a first-of-its-kind broadcast integration, people on Facebook will get to participate in the process of choosing their own Indian of the year. This arrangement will allow CNN-IBN to have dedicated segments through the voting period and showcase insights based on Facebook APIs.

Avinash Kaul

Saurabh-Doshi

CNN-IBN will post native videos around the initiative, have nominee Q&As to build engagement and, of course, conduct voting for the Popular Choice category of the CNN-IBN Indian of the Year 2014. In addition to this, CNN-IBN is also covering an array of news items from breaking news, special reports, top stories and exclusive interviews from the world of news, entertainment and sports in the form of native videocasts. These exclusive videos are produced for Facebook in the form of digestible 1-2-minute news segments titled CNN-IBN FB Special and posted multiple times a day.

Commenting on the partnership, Avinash Kaul, CEO, IBN Network, says, "In an effort to bring differentiated content for our Facebook audience, IBN News Network is creating interactive engagement around India's most credible awards in the domain of news television and posting exclusive content in the form of news videocasts exclusively for Facebook."

Saurabh Doshi, head, media partnerships, Facebook India, says, "Whether it is discovering information about a breaking news story or celebrities engaging with fans in authentic and meaningful ways, people use Facebook to connect with the things that matter to them most. More people than ever before are sharing, discovering and engaging with videos on Facebook."