Orchard Advertising ropes in Vinod Eshwer and Neel Roy Cruz as ECDs

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 09, 2015
The agency has hired Eshwer and Cruz for its Bangalore office. The duo joins from McCann Bangalore.

Orchard Advertising, part of the Leo Burnett Group, has appointed Vinod Eshwer and Neel Roy Cruz as executive creative directors for its Bangalore office. The duo joins from McCann Bangalore and will report to Leo Burnett India CCO RajDeepak Das.

Vinod Eshwer

Neel Roy Cruz

RajDeepak Das

Speaking on the appointment, Das says, "Our extensive five-month hunt for a creative leadership team at Orchard Bangalore ended with Vinod and Neel, who are extremely talented individuals with a strong desire to produce new-age integrated work by thinking beyond traditional media and delivering conversations, acts, and experiences to help brands achieve their goals in the marketplace."

Adds Kaizad Pardiwalla, COO, Orchard Advertising, "Vinod and Neel are highly talented and their creative ideology is in sync with that of Orchard India's - to create acts based on strong ideas and insights which help bring alive the purpose of the brands and create a positive impact on our clients' businesses."

Commenting on their joining, the duo says, "When Raj revealed the agency's plans and the journey it is embarking upon by handpicking talent and encouraging them to think beyond traditional media, and to communicate in new ways using digital and technology, we decided to pack our bags and hop on board. We are truly living in exciting times where commerce and communication are being shaped and reshaped with every click and swipe. We have got e-butterflies in our bellies."

Both Eshwer and Cruz have more than 15 years of advertising experience. Some of the brands that they have worked together on include TVS, Tata Beverages, Britannia and ITC. Eshwer has worked with Ogilvy, Saatchi and Saatchi, Goodwill Blooming, Fertilizer Films and McCann Erickson.