Orchard Advertising, part of the Leo Burnett Group, has appointed Vinod Eshwer and Neel Roy Cruz as executive creative directors for its Bangalore office. The duo joins from McCann Bangalore and will report to Leo Burnett India CCO RajDeepak Das.
Adds Kaizad Pardiwalla, COO, Orchard Advertising, "Vinod and Neel are highly talented and their creative ideology is in sync with that of Orchard India's - to create acts based on strong ideas and insights which help bring alive the purpose of the brands and create a positive impact on our clients' businesses."
Commenting on their joining, the duo says, "When Raj revealed the agency's plans and the journey it is embarking upon by handpicking talent and encouraging them to think beyond traditional media, and to communicate in new ways using digital and technology, we decided to pack our bags and hop on board. We are truly living in exciting times where commerce and communication are being shaped and reshaped with every click and swipe. We have got e-butterflies in our bellies."
Both Eshwer and Cruz have more than 15 years of advertising experience. Some of the brands that they have worked together on include TVS, Tata Beverages, Britannia and ITC. Eshwer has worked with Ogilvy, Saatchi and Saatchi, Goodwill Blooming, Fertilizer Films and McCann Erickson.