afaqs!

Amagi props up Magic Of Cinema

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 09, 2015
Magic of Cinema is a 24-hour free-to-air movie channel.

Amagi, a geo-targeting advertising firm, which is also into cloud-based broadcast infrastructure, has announced a full-fledged deployment of its Cloudport Edge Playout servers for Magic of Cinema (MOC), a 24x7 free-to-air movie channel across 17 digital cable platforms.

Using cloud technology, Amagi has helped MOC to launch its channel at a fraction of the cost of traditional satellite or fibre infrastructure. The entire playout is managed at Amagi's Data Operations Center in Bangalore. Amagi's Cloudport edge servers and its cloud-based unified management user interface aim to simplify channel playout across multiple cable platforms for MOC.

"Amagi allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability," says Sricharan Iyengar, CEO, MOC.

Amagi's Cloudport platform runs on the cloud, with benefits of "unlimited storage and accessibility". Amagi has already implemented its cloud technologies in more than 10 countries covering multi-country feeds. The latest deployment of Amagi Cloudport at MOC further validates the platform's reliability, flexibility and scalability. The platform has advanced features such as dynamic graphic overlays and sub-parting that meet MOC's exacting quality and feature requirements.

"We are positive about MOC's potential and Amagi is fully equipped to support the channel's growth aspirations," says Srividhya Srinivasan, co-founder, Amagi. MOC has an array of over 1,500 Hindi movies, and is available on leading digital cable platforms including Hathway, DEN, Siticable, UCN and Incable.