HRAEI launches bi-monthly magazine - Mystic East

The Hotel and Restaurant Association of Eastern India (HRAEI), an association comprising 13 states and Union Territories has launched the first issue of its bimonthly magazine 'Mystic East'.

Mystic East aims to play a key role in promoting tourism through informative articles on the tourism potential of different states in the region besides interesting news and events relevant to tourism and hospitality sector.

The initial print run of the magazine is around 2,000 and it will be distributed to all the members of this association for them to keep it at their receptions, hotel rooms, restaurants and other important places, where consumers can read and know more about the regions.

Initially the TG for the magazine will be the industry stakeholders. It aims to keep them more informed about the developments and features of the region and help in drawing more tourists. The magazine is edited by journalist Dheer Kothari. Commenting on the development, Sudesh Poddar, president, HRAEI, says, "The magazine will highlight developments in the tourism industry in the eastern and northeastern region."

Ravindra Kashuka, editorial board, HRAEI, says, "'Mystic East' will lay emphasis on growth of tourism and hospitality sector in the region." Currently the magazine has very little advertising but the board expects it to grow with time. It is planning to extend the print to 10,000 in a year's time. The digital version of the magazine will soon be launched and, at present, is only promoted via word-of-mouth.