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Helios Media wins Spin TV's ad sales duties

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | January 14, 2015
The agency will be responsible for ad revenue monetisation for Spin TV in the real estate sector.

Helios Media has been appointed as the ad sales agency for a specialty TV channel focusing on the Real Estate sector, Spin TV.

The agency will be responsible for the ad revenue monetisation of the soon-to-be-launched channel. Spin TV aims to offer consumers the ease of surfing from the comfort of their homes for a complete view of the property that they so desire to short-list. Along with this, the channel will also have shows on tourist destinations, Vaastu and interiors, new concepts in living styles and dream homes

Bala Iyengar

The channel will target the affluent, educated audiences primarily in the metros. It is being distributed across large MSO platforms in the western region of India. Manish Rachh, CEO, Optimmus Media Network India (the parent company) says, "We saw Helios Media's ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since SPIN TV is in a very segmented space, it was important for us to assign the monetisation to a team that truly comprehends the value of such an offering."

Says Bala Iyengar , COO of Helios Media, "The core of Helios Media is to look "Beyond Obvious" and we have been successfully achieving huge wins purely on the basis of providing the missing link between content and communication who are both addressing the same consumer base. Identifying of this space and appropriate positioning will therefore lead to true value of the channel."