Helios Media has been appointed as the ad sales agency for a specialty TV channel focusing on the Real Estate sector, Spin TV.
The agency will be responsible for the ad revenue monetisation of the soon-to-be-launched channel. Spin TV aims to offer consumers the ease of surfing from the comfort of their homes for a complete view of the property that they so desire to short-list. Along with this, the channel will also have shows on tourist destinations, Vaastu and interiors, new concepts in living styles and dream homes
Says Bala Iyengar , COO of Helios Media, "The core of Helios Media is to look "Beyond Obvious" and we have been successfully achieving huge wins purely on the basis of providing the missing link between content and communication who are both addressing the same consumer base. Identifying of this space and appropriate positioning will therefore lead to true value of the channel."