ViralMint Xchange brings publishers closer to commerce

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 15, 2015
The platform is designed to help publishers multiply their earnings by promoting advertiser products and discounts.

ViralMint, a marketing automation platform, has announced the launch of ViralMint Xchange (VMX) {} a web monetization framework built to bring content and commerce closer. It is designed to help content creators (publishers) multiply their earnings by promoting advertiser products and discounts.

ViralMint Xchange Website

VMX aims to connect publishers and advertisers in the most powerful and profitable way. Publishers can integrate VMX with a simple point and click installation and earn commissions for referral sales. They can embed monetization widgets and host their own affiliate stores by handpicking products/brands that they wish to advertise. VMX also provides insights on audience behaviour and helps publishers track their earnings in real time.

Rohan Dighe

Rohan Dighe, founder and CEO, ViralMint says, "Globally, affiliates drive sales up to 25 per cent - in India, that is just 8-10 per cent. With our existing products we have been successfully helping advertisers measure campaigns and engage their customers. The launch of ViralMint Xchange will further strengthen our offerings and introduce the element of monetization which will help publishers and advertisers maximize their revenues within minutes."

ViralMint is a platform that helps online businesses to measure, engage and monetise their audience. Founded in 2012 and based in Pune, ViralMint works with 2000+ advertisers and 400+ publishers across the globe and its diverse portfolio of products help drive commerce in the entire ecosystem.

In 2012, Social Deals Factory (SDF) was incubated by early stage VC fund Seedfund and in September 2013, it has pivoted from its original model and rebranded to a new entity called ViralMint. While SDF was essentially a deals focused business that helped small retailers to push their offers and deals on social media, ViralMint is an on-site marketing tool for online retailers.