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The platform is designed to help publishers multiply their earnings by promoting advertiser products and discounts.
ViralMint, a marketing automation platform, has announced the launch of ViralMint Xchange (VMX) {http://www.viralmint.com/xchange/} a web monetization framework built to bring content and commerce closer. It is designed to help content creators (publishers) multiply their earnings by promoting advertiser products and discounts.
ViralMint is a platform that helps online businesses to measure, engage and monetise their audience. Founded in 2012 and based in Pune, ViralMint works with 2000+ advertisers and 400+ publishers across the globe and its diverse portfolio of products help drive commerce in the entire ecosystem.
In 2012, Social Deals Factory (SDF) was incubated by early stage VC fund Seedfund and in September 2013, it has pivoted from its original model and rebranded to a new entity called ViralMint. While SDF was essentially a deals focused business that helped small retailers to push their offers and deals on social media, ViralMint is an on-site marketing tool for online retailers.