GEC Watch: Zee TV is the biggest gainer in week 2

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 16, 2015
The ranking order of the GECs remained unchanged.

Zee TV, the Hindi GEC from Zee Entertainment Enterprises, was the biggest gainer of the week as the channel added 3283 GVTs in the week to gross 432946 GVTs. Two of its shows appeared in the top shows' chart

As per TAM data (HSM, C&S, 4+) provided by a subscriber, the Star India channel, Star Plus grossed 612762 GVTs (last week 654356) in the week ended January 10. The channel pushed four of its shows to the top shows' list.

Viacom18's flagship channel, Colors held on to the second spot despite losing eyeballs. The channel registered 510208 GVT in the week, down from 519544 GVTs in the previous week. Star India and Multi Screen Media's second rung Hindi GECs, Life OK and Sab TV concluded the week with 339134 GVTs (last week 337915) and 328467 GVTs (last week 335130), respectively.

Jodha Akbar

The flagship channel of MSM, Sony Entertainment Television is next with 235415 GVTs. The channel had registered 264461 GVTs in the last week. The free-to-air channels from Zee Network, Viacom18 and Star India - Zee Anmol, Rishtey and Star Utsav, ended the week with 93381 GVTs (last week 93772), 86535 GVTs (last week 90175) and 62760 GVTs (last week 67229), respectively.

Next in line is Reliance Broadcast Network's flagship channel Big Magic that gained marginally in the week to settle with 61688 GVTs, as opposed to 61055 GVTs in week 1 of TAM. Zindagi rated 30340 GVTs (last week 28232), Sony Pal grossed 28473 GVTs (last week 26254), Sahara One recorded 10169 GVTs (last week 12940 GVTs) and Epic clocked 7637 GVTs (last week 6330) in the week 2 of TAM.

Yeh Rishta Kya Kehlata Hai

Taarak Mehta Ka Ooltah Chashmah


A look at the performance of the shows...

Star Plus' Diya Aur Baati Hum retains its position of being the most watched show on Indian television with an average TVT of 10241 in Week 2 of TAM 2015. Zee TV's KumKum Bhagya that closed the week with 9260 TVTs followed it. Star Plus' Saathiya Saath Nibhana that clocked 9248 occupies the next spot. Meanwhile, SAB's flagship property Tarak Mehta Ka Ooltah Chashma is positioned at No.4 with 8940 TVTs.

Star Plus' Yeh Hai Mohabbatein and Yeh Rishta Kya Kehlata Hai recorded 8841 TVTs and 7926 TVTs, respectively. At No. 7 is Colors' Comedy Nights with Kapil that ended the week with 7596 as the channel's Sasural Simar Ka stood next with 7413 TVTs. The ninth spot is held by Zee TV's Jodha Akbar that grossed 7194 TVTs. Colors' Udaan rested at No.10 with 7154 TVTs.

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.