Rajshri Entertainment launches digital Marathi food channel

By afaqs! news bureau , afaqs!, New Delhi | In Digital | January 16, 2015
This is Rajshri's fifth food channel.

Digital entertainment studio, Rajshri Entertainment has launched an official Marathi food channel Ruchkar Mejwani. It will bring authentic Maharashtrian and other Indian and international recipes to food lovers across the world on multiple devices.

Ruchkar Mejwani

Rajjat A. Barjatya

The channel is available on digital platforms like YouTube, Dailymotion, Digivive and Vuclip. It will be updated regularly adding new recipes every week. Ruchkar Mejwani will launch with a show by Chef Archana Arte, featuring an array of recipes, from Gulpoli to Cupcakes and from Kolhapuri Tambada Rassa to Pizzas.

Arte is a food aficionado, with vast experience, having trained hundreds of food lovers in her cooking techniques. "My viewers will definitely relate to my videos as my cooking style is very easy for young Maharashtrians to understand and the ingredients used are readily available across the world," says Arte.

Speaking about the launch, Rajjat A. Barjatya, managing director & CEO, Rajshri Entertainment, states, "With tastes changing, a younger Maharashtrian audience across the world is demanding content in their language and recipes suited to their palate. We hope Ruchkar Mejwani will bridge this gap."

Ruchkar Mejwani is the fifth food channel from Rajshri Entertainment stable after Rajshri Food, Get Curried, Swaad Anusaar and Indono Daidokoro (Japanese). Rajshri Entertainment is part of the 67-year-old Rajshri group, film and TV studio. Rajshri Entertainment produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide.