Wildcraft recently launched its maiden outdoor campaign titled 'Come Alive', which shows off a selection of their gear against beautiful outdoor landscapes. The campaign intends to spread brand awareness and encourage people to experience and explore the outdoors.
Commenting on the campaign, Simeran Bhasin, chief marketing officer, Wildcraft says, "It is important for Wildcraft to not only be visible but to also be effective at encouraging people to explore the great outdoors." Nabendu Bhattacharyya, CEO and MD, Milestone Brandcom, says, "The 21-day campaign is aimed at stimulating the SEC AB crowd in the ages of 15-44 (basically the youth and the working professionals) to 'get up and explore'."
Wildcraft roped in Milestone Brandcom to handle its OOH media mandate after a multi-round, multi-agency pitch in September 2014. The agency will be responsible for developing strategic communication solutions for the brand.
Wildcraft works towards equipping travellers and adventurers with the right gear to experience the great outdoors. The brand's product range includes rucksacks, backpacks, clothing, equipment, footwear and gear for adventure, travel and urban outdoors. Launched in 1998, Wildcraft is now a Rs 250 crore brand, available in over 120 exclusive, and over 2,500 multi-brand stores, across more than 400 cities in India.
Milestone Brandcom offers advertising solutions for brands nationally across multiple OOH media touch points. It has 42 network offices.