"Will I ever accept the position of chairman at any other WPP company? No way. I have never given a damn about regional jobs. They are 'distant' and 'administrative'." - Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy & Mather
"I met this young girl in Bihar who went to the nearest mobile recharge shop and downloaded 100 songs on her phone. People from these regions are willing to pay for entertainment. The idea for Kan Khajura Tesan kept building from there." - Priya Nair, executive director, home care, Hindustan Unilever
Context: HUL created waves with Kan Khajura Tesan, an on-demand, entertainment channel on the mobile platform. After the innovation fetched accolades - three Gold and one Bronze - at Cannes Lions 2014, we interviewed HUL's Nair to find out how the idea germinated. She explained that rural consumers have far fewer entertainment choices compared to their urban counterparts, and are hence, more than willing to avail the kind of content offered on KKT.
"Organisations come and organisations go, but people matter the most. On your deathbed, you're not going to think, 'Did I win a Cannes Gold?' or 'Did I become CEO of Mudra?'" - Pratap Bose, former COO, DDB Mudra Group, and former CEO, Mudra Max
"We are called a research company, but BARC is a technology-enabled company." - Partho Dasgupta, CEO, Broadcast Audience Research Council (BARC) India
Context: BARC is touted as the next big thing in Indian television. And Dasgupta is the man at the helm of affairs. When we spoke to him for a recent cover story, he told us that stakeholders in the industry were not happy with the existing data, in terms of its transparency, sample size and most importantly, investment in technology. The backbone of BARC's system, he said, is technology. In fact, 76 per cent of BARC's initial investment has been earmarked for technology alone.
To view the full section click here.First Published : January 20, 2015