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Viral Now: There will be Haters - Adidas

By afaqs! news bureau , afaqs!, Mumbai | In Digital | January 21, 2015
Adidas' new film features Suarez, Bale, Rodriguez and Benzema in a show of attitude.

Controversies are a player's best friends. Remember Luis Suarez's famous biting incident in the Football World Cup of 2013? It certainly put Suarez on the world map - and in the minds of even the non-football viewing audience. That controversy led to discussions about whether players' egos should be kept in check.

Adidas' new film

However, sporting wear brand Adidas seems to be massaging the ego in just the right way - at least for some select players in its most recent video. Featuring Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, the video titled 'There will be haters', has quickly gone viral with over 1.15 million views in a single day.

The players from Barcelona and Real Madrid have united to ask their haters to 'bring it on' in the video which describes exactly what people hate about them. Sample these lines, "They hate the way you stand up / and the way you stand out. / They just want to take you out. / And they hate that they couldn't if they tried".

The way the brand describes it on their YouTube channel is that the "best embrace the hate. They thrive on it, turn it around and feed on it." The video makes subtle references to certain controversies. Gareth Bale is seen lounging on a heart-shaped pool on the backyard of a heart shaped house on a heart shaped island - just so that one doesn't miss the point of his signature goal celebration move. Suarez meanwhile brushes off negative headlines written about him (which of late has been quite a few, given his biting Branislav Ivanovic in April 2013 and racially abusing Patrice Evra in October 2011) and is all set to bring the game back on. James Rodriguez is shown as the golden boy - and is hated for scoring both on and off the field. Karim Benzema makes an appearance taking a selfie while effortlessly scoring a header without looking. The video ends with the lines "And they hate your shiny new boots/ They hate your boots because they wish they were in them."

SEE ALSO: Adidas: Feel the power

And enter Adidas' 'shiny new boots' or the adizero f50, Predator, Nitrocharge and 11Pro. The new boots will be worn by a host of Premier League stars in this weekend's FA Cup. Fans can buy the boots from February 2, 2015. Adidas, meanwhile, sponsors some of the best known footballers in the world, including Lionel Messi, Xavi, Rodriguez, De Rossi, Bale, Arjen Robben, Bastein Schweinsteiger, Philipp Lahm, Xabi Alonso, Steven Gerrard and Torres.