afaqs!

Live Viacom18's Emerge ups the ante in 2015 edition

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 27, 2015
The music and art show will be a day-long fesival this year. It will comprise installations, live art events, sculptures and more.

Live Viacom's music and art venture 'Emerge' is set to come back and entertain its audiences with an added flavour. The property has upped the ante this year as it has further expanded its activities in the entertainment sphere, reaching new audiences and the youth by launching a day-long festival.

Live Viacom18 ventured into music with its property 'Emerge'. Year 2013 saw Emerge host an array of fresh and seasoned acts from across the globe- Jeremy Loops (SA), Dinner and a Suit (USA), ENGINE-EARZ (UK) featuring Asa (UK), Foreign Beggars (UK), DJ Dismantle (UK), Go Go Berlin (GER), The Virginmarys (UK) and more recently, These Reigning Days (UK) who enthralled music fans in major Indian cities.

Emerge

The multi-dimensional experience at Emerge 2015 will comprise installations, live art events, sculptures and more.

Live Viacom18 in association with Vh1 India, has put together a day of fun and frolic in the Capital as well as in Bangalore. On the bill is the Grammy-Award nominated Alt- J, hang-drum player Daniel Waples featuring The Petebox. Homegrown talent like New Delhi's Advaita will bring their sublime fusion tunes to the fore and Bangalore rock-outfit Parvaaz will also be part of the festivities.

At the very core of Emerge is music and arts discovery- a platform, a forum where young fans can expect an experience like no other, where they will be able to truly open their minds and have a chance to discover something unique, something that will blow their mind - you can find your favourite new band, favourite new dancer and painter at Emerge. It will be an amalgamation of all things creative.

The music and art show will kick off in Bangalore and Delhi on February 28 and March 1, respectively.

Jaideep Singh

Jaideep Singh, SVP and business head - INS, Viacom18 says, "At LIVE Viacom18, we always aim at going beyond norms and experiment with new forms of music and entertainment. Emerge began as an experiment in 2013 and aspires to blend music and art, two of the most creative forms of expression. It is a very special feeling that our partners vivo smart phone encourages creativity and finds new dimensions to one's personality and together we envision a new experience for the creative soul. The response has been exceptional and I'm confident that with the launch of this festival, we will enhance the impact of this platform and help realise its true potential."

Jacky Liao, MD, vivo Mobile India comments on the association, "Emerge is an integral part of our strategic marketing alliance with Viacom18 that intends to bring the brand 'vivo' and its promise alive in the consumer's mind. vivo smart phone believes in making a consumer's life Hi-Fi & Smart with the help of technology. Music and creativity are the cornerstones of the brand's ethos and aiding consumers to create something magical using the phone is the brand promise. We intend to connect with the youth of this country through this platform and a festival that showcases such creativity will definitely serve as a perfect platform for the same "

For the record, vivo smarphone launched in the country in December 2014. Viacom18's INS is facilitating the launch of the mobile phone in India and has taken care of its advertising and marketing here.