Diabeto, a start-up by Indian entrepreneurs, has designed a bird-shaped device which helps track blood sugar along with an app which sends alerts if the numbers drop. The device plugs into an array of glucometers and wirelessly beams data and readings to the free mobile app. Diabetes sufferers can see their blood sugar history and track trends. In addition, users can input their insulin intake, food, and mood to get a much clearer picture of their state. Users can also grant relatives access to all this data for remote monitoring.
Diabeto, currently priced at $59, is targetting people living with diabetes and their caretakers (Health care professionals) and plans to ship the manufactured device with iOS/Android application + API for developers and cloud software by July 2015.
Pawar explains that Indian consumer market is difficult to crack as it is a continent in itself.
"We are having some positive talks with device manufacturers who are already in the market and are looking for a positive business alliance," he adds.
After the patient education, there would be a demand for SMBG med tech devices, like Diabeto, which makes data collection and collation easier.
Diabeto plans to launch its device in Europe with a focus on UK and Germany and getting pre-market notification 510(k) FDA approval to enter USA in 2015.
Diabeto started its operations in January 2012 and is based out of India and USA. The core team consists of Amir Shaikh (CEO), Shreekant Pawar (CMO) and Hemanshu Jain (COO). All the three co-founders bring in experience ranging from Pharmacy, marketing and technology.