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Vizeum appointed AOR for VGP Universal Kingdom

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | January 28, 2015
The media communication specialist had recently won Jet Privilege and Hindware business.

Vizeum has been appointed the agency on record (AOR) for VGP Universal Kingdom, a Chennai-based family amusement park.

S Yesudas

VGP Ravidas

S Yesudas, managing director Indian Subcontinent, Vizeum said, "We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Subhas Warrier, VP, Vizeum, South."

Amusement parks came to India in 1975, under the pioneering of VG Paneerdas. Paneerdas created VGP Golden Beach, located on the East Coast Road in Chennai. Currently the park has more than 40 rides, including the first of its kind in India - the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park. The park is owned by VGP Group of Companies and V.G.Ravidas is its current managing director.

VGP Ravidas, managing director, VGP Universal Kingdom said "Fun is a Serious Business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum."

The media communication specialist from the Dentsu Aegis Network had recently added Hindware and Jet Privilege to its media kitty.

Meanwhile, headquartered in London, Vizeum operates in 55 countries with the philosophy of creating consumer connections for brands that can count.