afaqs!

TVS TYRES gets a new logo

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | January 28, 2015
The brand recently unveiled its new logo in Chennai, which includes an Eagle highlighting different features.

TVS Srichakra, manufacturers and exporters of two and three wheeler tyres and off-road tyres in India, has unveiled their new brand identity and logo.

Embarking into the new journey, TVS TYRES' new logo reinforces the clarity in purpose for the brand. The mnemonic 'Eagle' highlights the features of power, maneuverability and the superior grip of the products while the pair of arrows integrated into the typeface conveys a perpetual forward motion.

TVS TYRES

Commenting on the new brand identity, P Vijayaraghavan, director, TVS Srichakra, says, "While creating a new brand identity we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey. The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey."

The new logo launch will see a 360 degree campaign over this quarter, reaching out to the company's different stakeholders like customers, employees, domestic and international dealers, investors etc through various touch points, events and activities.

TVS TYRES is the brand under which TVS Srichakra markets its tyre products.

TVS Srichakra was incorporated in 1982 and the company manufactures and markets its products under the 'TVS TYRES' and 'EUROGRIP' brands. The company rolls out around 1.9 million tyres every month out of its two units located in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand).

It claims to have the highest market share amongst two wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the after market demand. Apart from two wheeler and three wheeler tyres, the company also produces a wide range of Off-Road tyres like Industrial Pneumatic tyres, Skid Steer & Multi Purpose tyres, Farm & Implement tyres, Motorgrader & Agricultural tyres. TVS Srichakra Limited exports to more than 80 countries across the world.