Hakuhodo Percept wins Numero Uno's creative duties

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | January 29, 2015
The advertising spend is valued at Rs. 50 crores.

Hakuhodo Percept has bagged the creative mandate of Numero Uno Jeanswear following a multi-agency pitch. The agency's mandate is to work out a comprehensive brand development strategy to position Numero Uno as a modern contemporary player for the aspiring youth. It will soon be rolling out a 360 degree communication for the brand. The advertising spend is valued at Rs. 50 crores.

Numero Uno is a homegrown fashion-wear brand targeted at the youth and the product range includes jeans, jackets, t-shirts, shirts, etc.

Elvis Sequeira

Narinder Singh

Elvis Sequeira, COO, Hakuhodo Percept, says, "We are looking forward to the challenges of repositioning the brand in today's landscape of brick and mortar as well as in the online space. Our creative juices are already flowing thinking up new opportunities and ideas on consumer touch points and engagement tools."

Narinder Singh, managing director Numero Uno Clothing Limited, states "Looking at the new age youth and the way forward for the brand Hakuhodo came up with ideas that were strong and exciting enough to evoke the right emotions in the TG. Hakuhodo was able to use the insights to bring the brand a step closer to the consumers heart rather than just the wardrobe."

Numero Uno began its journey in 1987 as one of the first Indian denim brands that offered a complete range of casual wear, innerwear, shoes and accessories. Currently there are 190 exclusive outlets and an added presence in 800 multi-brand outlets. Each store houses denims, trousers, jackets, shirts, t-shirts, shoes & accessories and the collection changes every season. The company owns two plants at Gurgaon and Uttarakhand with head office at Gurgaon.

Founded in 1895, Hakuhodo Inc. is an integrated advertising and communication agency headquartered in Japan. It is the core agency of Hakuhodo DY Group and has offices in 17 countries and regions, and over 3,000 employees working in Japan and over 2,500 overseas. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.

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