Bloomberg has announced the launch of Bloomberg Business, the company's flagship digital destination. The media company will combine and replace Bloomberg.com and Businessweek.com. The mobile-first site is powered by a new cutting-edge, custom technology platform developed internally. The property follows the company's new media strategy first announced by CEO Justin B. Smith in March 2014.
The new platform is being led by Bloomberg Media's chief digital content officer Joshua Topolsky. It will have content from Bloomberg News, Bloomberg Businessweek, Bloomberg TV and Bloomberg's digital video operation, with new web original content on the Bloomberg Business platform.
"It's a reinvention of how we bring our news to the world. It's faster, smarter, and frankly bigger than anything we've done before - and it's uniquely digital, built for a global web audience, and designed to deliver the right news at the right time," said Joshua Topolsky, editor of Bloomberg Digital and chief digital content officer.
The first new multi-platform brand in the strategy was Bloomberg Politics, which debuted in October last year. It includes a new website, BloombergPolitics.com, a robust digital video operation and the new television show, "With All Due Respect," which airs on Bloomberg TV and streams live on BloombergPolitics.com. A series of additional new multi-platform brands, similar to Bloomberg Politics, are being developed. These are Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits (a luxury brand).
Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits are debuting as channels today, attached to Bloomberg Business, as they are still growing and being developed.
With 2,400 journalists in more than 150 bureaus in 73 countries, Bloomberg News produces more than 5,000 stories a day and is syndicated to more than 1,000 media outlets across more than 60 countries.First Published : January 30, 2015